English speakers

This is a German speaking blog focusing on Business Strategy and Marketing Strategy but some of the posts include an English version of the text or at least an English summary and English speaking commends are welcome!

Posts with English translation are marked with an EN sign.

The following is a list of articles in English.

Business Architecture

Learning company

Customer Experience

So what do you pay your customers?

Ethics in Business

Ethical Value Added
Morals and Management


Kotter, music and company management


Management by permission
The advantage of loyalty


Lead nurturing – the missing link
The Holy Grail of marketing


Sales + Marketing is more than the sum of its parts


Innovation: the CEO’s darling
Making organizations customer-centric

Author: Andreas Sternowski.